How understanding tone, style and register improves engagement

What’s the key to engagement? It starts by matching the purpose and audience to the tone, style and register. Nail this, and your readers will stick with you to the very end.

Writing techniques #1: How to use the vocative case for direct address

The vocative case in action: more direct and personal than “you”, it creates an intimate connection with the reader. And intimate connection = impactful and memorable. Harness the power of this writing technique and you can take direct address to the next level.

Free writing to find your authentic voice

This week has been a challenge. Fences blowing down, work time lost and the curse of overwhelm sapping my writing juices. I started a blog that hasn’t come together in time for my #Write52 entry.

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