Diary of a new blogger 2: Blogging overwhelm. What…already?! You might have noticed quite a gap between my last post and this one. The reason – blogging overwhelm. I’ve already mentioned my struggle to find the balance “between learning, doing and marketing in my first diary entry, citing time management as my solution.
This is a diary of my journey into the blogosphere. When diversifying your business, I think it’s important to look to your current knowledge and expertise. As a copywriter, I knew I needed an outlet where I could harness my existing skillset. Blogging seemed to tick many boxes.
I’m constantly surprised how little businesses think about language from the perspective of the customer. Most seem to use language that reflects how they want to be seen, rather than considering the needs of potential clients.