When was the last time you did something new or brave? I’ve just started sea-swimming. Yep, that’s right. Swimming, off the coast of Bognor Regis, in 10-degree water, in April.

Diary of a new blogger 2: Blogging overwhelm. What…already?! You might have noticed quite a gap between my last post and this one. The reason – blogging overwhelm. I’ve already mentioned my struggle to find the balance “between learning, doing and marketing in my first diary entry, citing time management as my solution.

This is a diary of my journey into the blogosphere. When diversifying your business, I think it’s important to look to your current knowledge and expertise. As a copywriter, I knew I needed an outlet where I could harness my existing skillset. Blogging seemed to tick many boxes.

I’m constantly surprised how little businesses think about language from the perspective of the customer. Most seem to use language that reflects how they want to be seen, rather than considering the needs of potential clients.

Is your website failing to convert visitors into customers? Your online presence could be missing its greatest asset…

Finding a creative you can turn to whenever new material is required, who knows you and your business inside out, is of huge benefit.

Choosing a copywriter is bit like choosing a new pair of trainers. You want the right kind for the job.

If you have never used a copywriter before, or are getting stuck with explaining exactly what you need, you may need to review your briefing process.

High quality writing is an essential part of content and marketing. The tone of voice sends a powerful message about your whole business.

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