How understanding tone, style and register improves engagement

What’s the key to engagement? It starts by matching the purpose and audience to the tone, style and register. Nail this, and your readers will stick with you to the very end.

Writing techniques #1: How to use the vocative case for direct address

The vocative case in action: more direct and personal than “you”, it creates an intimate connection with the reader. And intimate connection = impactful and memorable. Harness the power of this writing technique and you can take direct address to the next level.

How I changed career at 40

I started off thinking this was going to be a blog about the past 3 years. It ended up being about the past 20. And it made me realise that every year of those 20 was relevant to what I’m doing now. I’ve drawn on so many of the skills from my previous career in running a freelance copywriting business.

Free writing to find your authentic voice

This week has been a challenge. Fences blowing down, work time lost and the curse of overwhelm sapping my writing juices. I started a blog that hasn’t come together in time for my #Write52 entry.

When was the last time you did something new or brave? I’ve just started sea-swimming. Yep, that’s right. Swimming, off the coast of Bognor Regis, in 10-degree water, in April.

Diary of a new blogger 2: Blogging overwhelm. What…already?! You might have noticed quite a gap between my last post and this one. The reason – blogging overwhelm. I’ve already mentioned my struggle to find the balance “between learning, doing and marketing in my first diary entry, citing time management as my solution.

This is a diary of my journey into the blogosphere. When diversifying your business, I think it’s important to look to your current knowledge and expertise. As a copywriter, I knew I needed an outlet where I could harness my existing skillset. Blogging seemed to tick many boxes.

I’m constantly surprised how little businesses think about language from the perspective of the customer. Most seem to use language that reflects how they want to be seen, rather than considering the needs of potential clients.

Is your website failing to convert visitors into customers? Your online presence could be missing its greatest asset…

Finding a creative you can turn to whenever new material is required, who knows you and your business inside out, is of huge benefit.

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