Learn with Clean Slate Copywriting
Foundations to finesse
Keen to get ahead?
My signature writing tools and resources will transform your technique and make your copy more engaging and more effective.
I’m a people-helper by nature. So, whatever your level of need, from foundations to finesse, I’m here to take your writing to the next level.
Have gaps in your grammar knowledge? Lack confidence in your copy?
Find courses and resources to learn foundational skills and boost your technique.
From competent to compelling
Are you looking to finesse your technique, or learn a new copywriting form?
These workshops and webinars will help you level up and progress your career.
Grow your career
Are you an organisation or individual seeking professional development training in copywriting?
I deliver corporate copywriting training and design bespoke learning programmes in writing technique, copywriting foundations and specialisms.
Articles & Guides
What’s the key to engagement? It starts by matching the purpose and audience to the tone, style and register. Nail this, and your readers will stick with you to the very end.
The vocative case in action: more direct and personal than “you”, it creates an intimate connection with the reader. And intimate connection = impactful and memorable. Harness the power of this writing technique and you can take direct address to the next level.
I started off thinking this was going to be a blog about the past 3 years. It ended up being about the past 20. And it made me realise that every year of those 20 was relevant to what I’m doing now. I’ve drawn on so many of the skills from my previous career in running a freelance copywriting business.