Brand Strategy
Own Your Space
A great brand strategy gives you the edge in a competitive world. I’m here to help you find your unique space in the market – and own it.
Harnessing your expertise and my creative brain, we’re going to take your brand in a new direction.
Through exploratory workshops, thorough research and a whole bunch of creative ideas, I’ll help you:
- Find your brand essence
- Be recognised and known for your unique qualities
- Send a clear message that sets you apart from the competition
- Build an authentic foundation that everyone buys into
It all starts by knowing your WHY
Because brands who know why they do what they do…
- last longer
- have a higher market share
- have greater customer loyalty
Bring me on board for:
- Brand strategy
- Verbal brand identity
- Straplines and core messaging
- Brand storytelling
- Tone of voice workshops and guidelines
- Brand workshops
How it works. Step by step we’ll:
- Dig deep into who you are, what you do and why you do it
- Clarify your goals and objectives
- Analyse the other players in your sector
- Establish a unique brand position
- Build a brand personality
- Create consistent comms to establish and grow your position
"Catherine originally helped us find our company name, then recently she's helped us refresh our core messaging with a new tagline and elevator copy that reflects our new offering and position. She took the time to understand who we are and what we do, and took us through a really thorough process. We felt fully consulted at every stage and enjoyed being part of the journey. We really love your work - thank you!”
Rob Eveleigh
MD, Brightelm Ltd
About Catherine
I’m Catherine Jones, a copywriter and brand messaging specialist who combines curiosity, creativity and a cracking strategic mind. Helping others succeed is my thing. I’ll guide you in fine-tuning your communications and make achieving your business goals a breeze.